原文：

Telco Customer Churn

Focused customer retention programs

"Predict behavior to retain customers. You can analyze all relevant customer data and develop focused customer retention programs." [IBM Sample Data Sets]

Each row represents a customer, each column contains customer’s attributes described on the column Metadata.

The data set includes information about:

• Customers who left within the last month – the column is called Churn

• Services that each customer has signed up for – phone, multiple lines, internet, online security, online backup, device protection, tech support, and streaming TV and movies

• Customer account information – how long they’ve been a customer, contract, payment method, paperless billing, monthly charges, and total charges

• Demographic info about customers – gender, age range, and if they have partners and dependents

译：

电信客户流失

重点客户保留计划

“预测行为以留住客户。您可以分析所有相关的客户数据并开发有针对性的客户保留计划

每一行代表一个客户，每一列包含列元数据上描述的客户属性。

数据集包括以下信息：

●上个月内离开的客户-该列称为客户流失

●每个客户注册的服务–电话、多条线路、互联网、在线安全、在线备份、设备保护、技术支持、流媒体电视和电影

●客户账户信息-他们成为客户的时间、合同、付款方式、无纸化账单、每月费用和总费用

●关于客户的人口统计信息-性别、年龄范围，以及他们是否有伴侣和家属

大家可以到官网地址下载数据集，我自己也在百度网盘分享了一份。可关注本人公众号，回复“2020122001”获取下载链接。