错误详情：

auth.User.groups: (fields.E304) Reverse accessor for ‘User.groups’ *es with reverse accessor for ‘User.groups’.
HINT: Add or change a related_name argument to the definition for ‘User.groups’ or ‘User.groups’.
auth.User.user_permissions: (fields.E304) Reverse accessor for ‘User.user_permissions’ *es with reverse accessor for ‘User.user_permissions’.
HINT: Add or change a related_name argument to the definition for ‘User.user_permissions’ or ‘User.user_permissions’.
users.User.groups: (fields.E304) Reverse accessor for ‘User.groups’ *es with reverse accessor for ‘User.groups’.
HINT: Add or change a related_name argument to the definition for ‘User.groups’ or ‘User.groups’.
users.User.head_url: (fields.E210) Cannot use ImageField because Pillow is not installed.
HINT: Get Pillow at https://pypi.python.org/pypi/Pillow or run command “pip install Pillow”.
users.User.user_permissions: (fields.E304) Reverse accessor for ‘User.user_permissions’ *es with reverse accessor for ‘User.user_permissions’.
HINT: Add or change a related_name argument to the definition for ‘User.user_permissions’ or ‘User.user_permissions’.

解决方案：

需要在setting中重载AUTH_USER_MODEL

AUTH_USER_MODEL = 'users.UserProfile'

users：你的app

UserProfile：model