Model m = new Model { Id = , Dt = DateTime.Now };

        JavaScriptSerializer js = new JavaScriptSerializer(); 

        string str = js.Serialize(m); 

        str = Regex.Replace(str, @"\\/Date\((\d+)\)\\/", match =>  

        { 

            DateTime dt = new DateTime(, , ); 

            dt = dt.AddMilliseconds(long.Parse(match.Groups[].Value)); 

            dt = dt.ToLocalTime(); 

           return dt.ToString("yyyy-MM-dd HH:mm:ss"); 

        }); 

        Response.Write(str); 

//{"Id":1,"Dt":"2011-08-17 17:38:47"}