It's declaring the string as nvarchar data type, rather than varchar

You may have seen Transact-SQL code that passes strings around using an N prefix. This denotes that the subsequent string is in Unicode (the N actually stands for National language character set). Which means that you are passing an NCHAR, NVARCHAR or NTEXT value, as opposed to CHAR, VARCHAR or TEXT.

To quote from Microsoft:

Prefix Unicode character string constants with the letter N. Without the N prefix, the string is converted to the default code page of the database. This default code page may not recognize certain characters.